Optima’s professional hairbrushes are known for the quality of their raw materials. The antistatic handle prevents tension and electricity from reaching the hair. Moreover, having the same biological compositions as the hair, the natural bristles are a great alarm bell: if the bristles are ruined, the hair is being damaged.

Thanks to the experience gained in over 50 years, Optima Professional is able to develop top quality brushes, both for their materials and realisation process, that are entirely Made in Italy. In our factory in Piacenza, thanks to the special equipment developed in-house by the company, we reproduce constantly, precisely and automatically the same artisanal operations that used to be manual.